Affiliate Marketing on Facebook kindly supplied by Affilorama
2. A new item will show up in the applications list (upper left) called the page manager. Click on it and it will open another page that gets you started creating your ad.
3. You will notice a button called "Create Targeted Ad" at the bottom of the page. If you select it, you can create an ad to drive people to your new Facebook page.
4. Alternatively, you can click on "I have a web page I want to advertise" and then type in the URL of your web page or your landing page:
5. Click Continue and you will be taken to the next tab "Choose Audience." This is where you can choose your audience's demographics — their age, gender, civil status, education status, and so on. It's also helpful to put in some specific keywords here to match your market.
6. The next step is to create your ad. Read over the "Facebook guidelines for ad copy" to make sure you are complying with their rules. Then, just fill out your ad title and body. You can even upload a photo.
At this point, you can also select the option 'social actions relating to your ad'. What this means is that, if you are a member of a Facebook group or you own an application, then Facebook will be able to enhance your ad by associating it with the actions of those groups. However, you may only choose the sources that are relevant to the ad you're creating.
7. Now it's time to figure out your budget. There are two options: payment per view/cost-per-impression (CPM) or payment per click. Cost per impression is a good idea if you're just trying to spread awareness, as it's less expensive overall. Bear in mind though that just because people are loading up a page, it doesn't necessarily mean they want to purchase your product or service.
On the other hand, if you use payment per click (or cost-per-click), then you only pay when users click your ads.
At this point you even have the option of selecting the period when you want your ads to run. You can either run them continuously upon approval (Facebook will check all ads before showing them), or only run on specified dates.
8. The final step is to review your ad and pay by filling in your credit card details and clicking Place Order.
Facebook is a social marketing network that puts you in touch with millions of individuals around the world — and that makes it a very powerful marketing tool.
Everyone's heard the saying: "It's not what you know, it's who you know". That expression epitomises the rationale behind Facebook.
One of the advantages of using Facebook for Affiliate Marketing is its ability to give you a huge amount of traffic in a relatively short period of time. If you take a look at alexa.com, you'll see that Facebook is right up there with the likes of Youtube, MySpace and Google.com. We're talking serious traffic here.
The great thing about advertising on Facebook is that not many people are doing it yet, so the costs are very low, even though the targeting ability is very good.
Facebook allows you to target groups of people very specifically by age group, country and relationship status.
According to CEO and Facebook founder Mark Zuckerberg, Facebook ads are a platform for businesses to use targeted advertising and connect very precisely with the audience they want. The key to this ad platform is total user control, meaning users decide if they want to endorse or "evangelize" a brand to their family and friends.
Facebook ads come in two forms:
Everyone's heard the saying: "It's not what you know, it's who you know". That expression epitomises the rationale behind Facebook.
One of the advantages of using Facebook for Affiliate Marketing is its ability to give you a huge amount of traffic in a relatively short period of time. If you take a look at alexa.com, you'll see that Facebook is right up there with the likes of Youtube, MySpace and Google.com. We're talking serious traffic here.
The great thing about advertising on Facebook is that not many people are doing it yet, so the costs are very low, even though the targeting ability is very good.
Facebook allows you to target groups of people very specifically by age group, country and relationship status.
According to CEO and Facebook founder Mark Zuckerberg, Facebook ads are a platform for businesses to use targeted advertising and connect very precisely with the audience they want. The key to this ad platform is total user control, meaning users decide if they want to endorse or "evangelize" a brand to their family and friends.
Facebook ads come in two forms:
- User-initiated brand recommendations — whenever people visit a Facebook page, they can announce their engagement to a certain brand by writing on the brand's wall or becoming a fan. The philosophy behind this type of advertising is that people will most likely consider a brand that is recommended by their family or friends.
- Paid advertising — Facebook permits advertisers to attach an ad message to user notifications. To direct their ads, advertisers can choose to target the traits that users volunteer on their profiles, such as activities, interests, political leanings and age.
What can Facebook do for you?
- Simplicity — it's quick and easy to create a Social Ad in Facebook. Just write your creative ad text, tell Facebook who you want to reach, and decide where you want the traffic to be driven.
- Reach the right audience — when you create a Social Ad in Facebook, you can target it precisely to your chosen audience, instead of just creating a general ad and hoping it might reach the right customers.
- Advanced targeting — Facebook lets you target your audience by interests, location, gender and age.
- Top of mind awareness — Facebook Social Ads give your business the opportunity to become of people's daily conversations.
- Trusted referrals — Associating your ads with friend-to-friend interaction allows you to take advantage of powerful word of mouth and referrals.
- Content integration — Facebook allows relevant content to appear on the surface.
Here is an example of one of Mark Ling's live Facebook ads:
We use this advertisement to target women above the age of 30 who are single and live in the United States. The fact that you can target people demographically is a huge advantage of Facebook advertising.
How to create a Facebook advertisement
1. You can either create your own Facebook page or promote your existing separate web page. To create your Facebook page, you should fill in your business category and name of business, then click create page:2. A new item will show up in the applications list (upper left) called the page manager. Click on it and it will open another page that gets you started creating your ad.
3. You will notice a button called "Create Targeted Ad" at the bottom of the page. If you select it, you can create an ad to drive people to your new Facebook page.
4. Alternatively, you can click on "I have a web page I want to advertise" and then type in the URL of your web page or your landing page:
5. Click Continue and you will be taken to the next tab "Choose Audience." This is where you can choose your audience's demographics — their age, gender, civil status, education status, and so on. It's also helpful to put in some specific keywords here to match your market.
6. The next step is to create your ad. Read over the "Facebook guidelines for ad copy" to make sure you are complying with their rules. Then, just fill out your ad title and body. You can even upload a photo.
At this point, you can also select the option 'social actions relating to your ad'. What this means is that, if you are a member of a Facebook group or you own an application, then Facebook will be able to enhance your ad by associating it with the actions of those groups. However, you may only choose the sources that are relevant to the ad you're creating.
7. Now it's time to figure out your budget. There are two options: payment per view/cost-per-impression (CPM) or payment per click. Cost per impression is a good idea if you're just trying to spread awareness, as it's less expensive overall. Bear in mind though that just because people are loading up a page, it doesn't necessarily mean they want to purchase your product or service.
On the other hand, if you use payment per click (or cost-per-click), then you only pay when users click your ads.
At this point you even have the option of selecting the period when you want your ads to run. You can either run them continuously upon approval (Facebook will check all ads before showing them), or only run on specified dates.
8. The final step is to review your ad and pay by filling in your credit card details and clicking Place Order.
Marketing Tips
- Before you can start advertising you need to join Facebook and set up your own personal profile. We suggest you create your personal page before creating your business one. Invite your friends, colleagues, and potential clients to be your friend.
- Set up a Business Page and start targeted marketing. Be sure to choose the demographic of your market and enter your keywords with care.
- Make sure your ad is specific and points to a landing page or website.
- Join Facebook groups that reflect your business or audience's interests. You can comment on their profiles or send e-mails. The sheer range of groups available on Facebook is surprising!
- Set up Events for your future teleseminars and classes.
- Strategically update your status at least once or twice a day. This shows that you're an active Facebook member and it pushes more information out into your friends' feeds. This works especially well if you link your Facebook profile to your website and within your newsletter. Whenever you update your website or want to promote an affiliate product, simply post it as a status update.
- Many people login to Facebook daily, so this is another good way of increasing your exposure. However, you do need to make sure that your updates are restricted to one niche subject.
- Comment on your friends' videos, photos, and posted items.
- Add value to your friends by being a thought leader and posting links to relevant events, blog posts, and news stories.
- The other day I received an event invitation via Facebook from internet marketer Mark Joyner and it made me think: if you encourage people to add you as a friend to Facebook and then invite them to a teleseminar interview with the owner of a product you are promoting (teleseminars convert like crazy when done well) you can make a lot of sales. People might miss your email due to spam filters, but promoting a seminar event through Facebook means they’ll almost definitely receive your invitation!
